AI Insights · Timothy · April 2025
Top Health and Fitness Apps on iOS in South Africa Q1 2025
Discover the performance trends of the top health and fitness apps on iOS in South Africa during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the iOS platform in South Africa saw notable trends in the health and fitness app category. Here's a breakdown of the performance of the top five apps during this period, based on data from Sensor Tower.
Discovery Health App experienced a decline in weekly downloads, starting from approximately 8.9K in early January and dropping to around 3.7K by the end of March. Despite this, weekly active users showed resilience, fluctuating between 23.3K and 30.7K over the quarter.
The Flo Cycle & Period Tracker maintained a steady revenue stream, peaking at about $9.4K in the last week of February. Downloads varied slightly, with a noticeable increase to 4.1K in early March, while active users ranged from 159K to 184K.
Discovery saw its downloads peak at 3.8K in the first week of January, before gradually decreasing to 2.9K by the end of March. Active users remained robust, with numbers fluctuating between 123K and 160K throughout the quarter.
WeWard - Walking Rewards had a strong start with downloads reaching 10.3K in mid-January, but saw a significant decline to just 60 by the end of March. Active users peaked at 34.1K in late January and then stabilized around 27K to 30K.
Finally, Virgin Active SA downloads peaked at 3.7K in early January, with a slight decline to 2.4K by the end of the quarter. Active users reached a high of 151K in early February, before settling at around 110K by the end of March.
These insights highlight the dynamic nature of app engagement and user retention in the health and fitness sector. For more detailed analytics and trends, visit Sensor Tower.
